September 30, 2010

Vintage Treasures~ Hinterland Vintage

After a week break of interviewing great vintage shops, I was excited to interview Diedre of Hinterland Vintage.  Her shop is full of amazing vintage apparel as well as vintage housewares, photographed so sharply and clearly.  She was sweet through the whole process and I know you'll find her answers sweet as well!


Explain your reasons for starting an Etsy vintage shop.
I started my shop about a year ago (exciting!) and it all happened really quickly. I've been a long-time-lover of vintage clothing and accessories and always kind of dreamed about opening up a small retail location in a city or a small town. But the financial reality of actually making that happen just isn't in the cards right now. It really hit me suddenly that an online store was a very tangible thing and that I could figure out a way to work it into my schedule and my life. Now I have a chance to go on hunts through thrift stores and antique shops and share the items I find with the world. It's a wonderful thing!


What is your favorite vintage era and why?
I have to say that I'm really attracted to the 1950s. I love the full-skirt dresses-- mainly because my hips are on the large side and these frocks hide that -- and the feminine detailing. It feels like a completely different time, but there are so many ways to incorporate the style into a modern wardrobe. But I also tend to find myself shopping from the 70s mainly for items like sweaters and accessories.

image via Hinterland's blog

What is your favorite vintage item you own?
One of my favorite pieces is a lovely burnt orange wool coat from the 1960s. I found it in a thrift store for $3. It had a few flaws (light spots and holes in the lining), but I took it to the dry cleaner and tailor and now it's as good as new. It's such a unique color and I know that there won't be another girl walking down the street wearing a similiar coat. I get giddy just thinking about it!

Which item is your favorite in the shop right now?
It is definitely this cobalt blue wool wiggle dress by Shannon Rodgers.


Shannon Rodgers was a respected designer who worked on costuming and then began to do a ready-wear line with Jerry Silverman. The dress is just so stunning when you look at it close up. It has great details such as a sparkly brooch and the original belt with decorative draping. Plus, I can't get over the color! This dress reminds me so much of Joan from Mad Men. It feels like something she would wear and love.

Your pictures are so clear! What camera do you use and do you have any other secrets you would like to share?
I use a Nikon D40 DSLR to take my photos. It was such a great investment because I know I wouldn't be able to make photos look good with a point and shoot camera. It has been really difficult for me to get a hang of the pictures for the shop. My apartment has terrible natural light and I don't have the funds to go out and buy a lighting kit. So I simply wait for a sunny day, set up by a window, reduce my shutter speed and go to town. My tripod is my savior.

Which states have you gone thrifting? Which one was your favorite?



This might be surprising, but I've honestly only been thrifting in Pennsylvania. Unfortunately I don't get a chance to travel all that much, and often, when I do go to a different state, my traveling companions are not really into hitting up thrift stores for entertainment (strange, I know!). But PA has been kind to me for sure!

Is there an item you sold that was hard to let go?
I have to say that selling these oxfords was particularly painful. I had bought them for myself and got a great deal on them. I had been looking for a pair exactly like them for years. But as much as I tried to break them in, they were just the slightest bit too small on me and ended up cutting into my feet and hurting me. I still look at them and sigh once in a while. But I'm thrilled that someone else is enjoying them! However, my search for the perfect pair of vintage oxfords continues.


(very cute and love the color!)
5 words to describe yourself.
Honest, loyal, laid back, bookish, sweet

Is Etsy a job or a hobby?
It is definitely a hobby for right now. I would love more than anything to make this a full-time job and be able to support myself, but I just don't make enough money from sales to pay my student loans, rent and grocery bills. I currently work as a writer and blogger in Philadelphia. Maybe one day I will be able to make this much more than a hobby-- fingers crossed.

Your one year Etsyversary is coming up? What have you learned about selling on Etsy?
Yes! I'm so excited. This year has been one of the most fulfilling and interesting years of my life so far. I've learned that you need to have patience above all else-- things aren't just going to fly off the shelves right away and you'll have weeks where you might not make even one sale. As much as I want to figure out everything, I've learned that it's nearly impossible to try to determine what will sell and won't sell.

But my best piece of advice about selling on Etsy is just to get involved with the community and the other people that are out there doing the same sort of thing you're doing. I've met some amazing, supportive and helpful friends through being on Twitter, making Treasuries, starting a blog, etc. Having a nice group of sellers who are experienced and know what you're going through is a really nice thing. For the most part, the community is wonderful and inclusive, and I'm thrilled ot be a part of it.

Isn't she sweet?

You can find her on twitter, also and she has an amazing blog with her many adventures wearing vintage amongst many other topics.  Finally, you can also subscribe to her newsletter by going to her blog.

Thanks so much Diedre for agreeing to do this interview!  It was definitely a treat and I really enjoyed it!

September 28, 2010

Vintage Cereal Boxes

1.  Lucky Charms- yes, my mother let us eat this and the marshmallows were yum! 


 2.  Frosted Flakes- Up until I became older did I realize that this was very sugary and not the healthiest.  But they're grrrreat!  No, seriously, this one is my favorite now.



3.  Kix- I loved this cereal because it was a yummy snack, too.  I read that the vintage Kix boxes, along with a few other vintage cereal boxes, made an appearance earlier in 2009, so this is actually a picture of a vintage repro. 



4. Trix- My sister actually loved this cerea more than I did growing up.  But, I just remember this cereal always being around and I will always all the commercials where the poor rabbit never got the cereal.


5.  Apple Jacks- Love this cereal and this one has become my son's favorite, also.  The milk after this cereal was always delicious too!



I had the coolest mom because she let us eat any kind of cereal!  I remember my friends would comment on the selection of sugary cereals on top of our refrigerator while their parents only allowed them the "healthy" ones.  Yes, my mother allowed us to eat the sugary cereals, but she still made us delicious, healthy, Korean homemade meals everyday, so I say it's fair and I still think sugary cereals are somewhat healthy.

So, I'm bringing nostalgia back with my top 5 cereals.  I actually have no idea when these cereal boxes were from and since I was born in the 80s, I really can't remember the vintage cereal boxes, but looking for the boxes on the internet was fun. 

Which one was your favorite cereal growing up?

September 20, 2010

Lucky Magazines Vintage Inspired Spread








In case you missed it, this was from the September Issue of Lucky that featured an 8-page spread of amazing vintage-inspired looks with a little modern day edge. I can't decide which my favorite look is between the sweater and cigarette pants and the bubble hem dress and black boots.  Which one is your favorite and thank you Lucky for such a wonderful spread, although featuring actual vintage pieces would have made it even more special!

September 16, 2010

Vintage Treasures~ lisazain aka vintageshoelove

Out of my vintage collection, shoes outnumber all other apparel.  So, interviewing one of the best Etsy vintage shoe shops proved extremely exciting for me, and you'll love her answers!  Lisa of lisazain scours and finds the best variety of vintage footwear!  Not only does she have incredible taste in shoes, but she seems like such a down to earth mama-to-be and one of the best Twitter buddies!  Hope you enjoy the interview because I loved reading her answers!


Explain your reasons for starting an Etsy vintage shop.
The short answer to this question is that I have always wanted to have some sort of junk/vintage shop ever since I was a little kid. Thrift stores, antique shops, flea markets, etc., have been some of my favorite places on earth for as long as I can remember.

In the summer of ‘08, the restaurant that I work (now part time) at closed down for two weeks for cleaning and to get new floors. A little mechanism went off in my mind. “I need an activity and an income while the diner is closed!” That is when, what i so lovingly refer to, “the shoes” started. The first items in the shop were vintage and thrifted shoes of my own that I decided to let go of. As soon as I started, it just snowballed. I was thrilled with my early sales and even after the diner opened back up, I kept up the buying and listed regularly.

Where do you store all your items for the shop and how do you store all these items?
(see above picture...amazing!)
When I found out that I was pregnant this spring I realized that my “etsy room” was going to be quickly and happily transforming into a baby nursery! My wonderful husband and father-in-law came to the rescue and transformed an entire wall of our front room (which triples as my etsy space, a dining area and our band’s practice/music space) into floor to ceiling shelving for my shoes with my packing desk snug in the middle of them all.

I used this photo of myself with “the shoes” for an ad in N.E.E.T. this September. The packing table is really a changing table that I purchased and it works perfectly because it is at a comfortable height to stand and work at. In the drawers are canvas sneakers and sandals, and in the cupboard portion I keep the purses/wallet/odds and ends that pop up in the shop also.

What is your most favorite pair of vintage shoes you own?
My favorite pair of vintage shoes right now are these beautiful cobalt blue strappy gladiator/ballet style flats that I purchased from the lovely Anja Verdugo of Clever Nettle.

(wow!)

Close runner ups are these from pineapplemint:

image via pineapplemint

and these from OldBaltimoreVintage


and last, but not least, these from kenaione:


What is your favorite vintage era for shoes and why?
For wearability I would have to say 80s. The 80s go back and reproduce and are influenced by every past era before it. I love the amazing flow of leather and wood shoes that came out of Brazil in the late 70s and early 80s. They were sexy, saucy and made to last! As for look and aesthetic, I LOVE the 1930s/40s, especially the shape of the oxford heels from that era.

love these from her shop!

At what age did you start your vintage shoe collection?
Consciously? I’d say about 10 years ago around the time that I got my own car (a super nerdy white Chevy Lumina mini van) and started thrifting for myself. But long before that (middle school?) I can remember my mom giving me the best round toe rust suede “hobo” oxford flats that she had purchased at a yard sale in Canarsie, Brooklyn (where she had a house for about 15 years of my childhood). So, in all reality, thanks to my thrifty parents, my vintage shoe collection probably started in my super early years!

 How many pairs of shoes do you own?
Personally? I would say somewhere in the 80 pairs range. As for the shop inventory, it is at a little over 200 pairs at the moment with 170ish online and 30+ more waiting to be photographed and listed.

 Which item is your favorite in the shop right now?
Honestly I CAN NOT believe these high heels are still around! I love them!


These peep toes:


& these comfy moccasin oxfords:


(she couldn't choose just one, and I don't blame her!)

 Which states have you gone thrifting and which was your favorite?
OOh this is going to be a fun list, and in no particular order: NY, NJ, CT, VT, ME, VA, NC, SC, FL, CO, UT, MT, CA, OR, ID, SD, IL, OH… and possibly a few more in between. Favorites have to be in my home state of New York, and also Oregon. The Goodwill bins are the stuff that dreams are made of to someone coming in from NYC and there are tons of other good shops and stores there too!

Is there an item you sold that was hard to let go?
Number one regret:

There were tons more in the size 6 (tiny!) range that were hard to let go of, but for reality based purposes there was no reason to keep them. Now at least I know to keep something for a little while if I love it, to see if I actually work it into my wardrobe, before deciding to sell it off right away.

5 words to describe yourself:
Talkative, patient, cosmic, hilarious, daring.

Since you have a baby on the way, will you be on maternity leave from your Etsy shop? What are your plans?
Phill and mine’s first baby, a girl, is due Dec. 8th. That is a little scary since the before holidays at etsy is often my best times of the year! I will be relying on my husband to help me with all of the packing and shipping up until that point and then afterwards, I will probably close the shop down for a few weeks, allowing customers to continue purchasing shoes, but not promising anything shipping wise. I guess I am just going to see how I feel, play it by ear and keep in contact with all of my wonderful customers the best that I can.

As for right now I am still serving 2 days a week at the restaurant I work at and will keep doing that as long as I can. I look forward to being able to stay home with the baby for as long as possible while still keeping the store up and running. If I didn’t have my own business and my income from Etsy, there would be no way that I could imagine being a stay at home mom realistically- so for that I am very grateful and excited. It has always been my goal to make “the shoes” my full time job, but at the same time have never found the real reason or courage to fully leave my restaurant job (I will probably go back to part time after some quality stay at home time with the baby!) so this will be my chance to see if I can really do it.

(Agh, so excited for you!)

Since you’ve been around on Etsy, what advice would you give to sellers, particularly new ones?
New sellers, welcome! It may seem daunting to open a shop with so many other great shops established, but that is the wonderful part about Etsy! Your listings will be right up there with the big dogs.

I think that the number one piece of advice that I have for new sellers is to pay careful and close attention to the quality of your photos. Good lighting, good thumbnail cropping, and clear/bright/visually descriptive images are the only physical “connection” that your potential customers have with your items. Don’t settle for “just so.” Make your photos pop! Even if you are just getting started, and you don’t have the best camera out there, you can always re-shoot and improve.

Uncluttered backgrounds and natural lighting do wonders for a variety of products, so don’t be afraid to experiment and upgrade your listings as your photos get better.

Start a twitter and network with other sellers and your customers.

Re-list some of your best items every now and again to get them back to the top of the searches.

Consider advertising on blogs! There are a variety of Etsy/vintage/handmade etc. blogs out there that offer very affordable advertising, and even if you do it a month at a time here and there, it still gets the word out.

Lastly, don’t give up!  Remember that sales will ebb and flow.  Nothing is as consistent or “solid” when you work for yourself, but that is the trade off for the freedom and satisfaction you will get from running your own shop.

Hope you enjoyed the interview!  I love how her personality really shines through in the answers. 

You can follow her on Twitter and tumblr also for daily musings and shop updates!

September 15, 2010

Vintage in the Zoo

I love going to the zoo.  Even before Jonah was born, my hubs and I would frequent the San Diego zoo, which is more than an hour away from where we live.  We actually live less than 5 miles from the Santa Ana zoo, which may be the worst zoo I've ever been to.  But, it's still fun with good company!

Upon arriving at the zoo, a monkey statue awaits at the entrance, which is foretelling because 90% of the zoo was monkeys.  Seriously, there were so many monkeys!


Jonah and possibly his favorite person in the world, my sister.


Woo hoo, camels!  Pictured is my vintage belt, and "new" vintage I.Magnin Handbag, which I love!!!


Not pictured are my 70s vintage navy blue flats.  I love accessorizing in vintage, can you tell?


I love his cheeks. 


This was his favorite.  He kept snorting because the pig was snoring in his sleep.  Unbeknownst to us, Jonah tried to squeeze through the bars.


We ended the day with a train ride, which he loves!

Sorry I do so many posts of my son, but I want to remember how fun he is because he's growing up so fast!  Thanks for reading!

September 14, 2010

Overdue Shop Update










I've had so many other things to think about that I neglected my Etsy shop for a week.  I especially love the first and last dresses and could stare at them all day, if I had the time.  Are there any that you particularly like?  If so, you can find them in the shop!

September 13, 2010

Isabel Marant 2010 Fall Runway

I want my fall wardrobe to look like this!  I'm loving the 80s tops meets the 50s pedal pushers vibe.  The layering, oversized coats, and prints on some of these bottoms all complement each other so well and create such a casual chic look. 

Which is your favorite look because I can't choose.

Images via Elle